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Piling On

By James | December 10, 2009 |

I know after Chris Vander Doelen’s column in today’s paper highlighting a report from Denis Desrosiers automotive think-tank this may seem like piling-on but, CIBC recently published their “Metro Monitor” report, updated to the end of the third quarter of this year.

Mr. Desrosiers and his people see hard times for the auto industry.  Never mind the 800 new Toyota jobs (GM Transmission will take that many and more with it when it shuts down in 2010) the future of auto jobs is starting to look a lot like the North American electronics industry (RCA, Zenith, Nortel) or just about any other goods producing sector.  There will still be cars to buy (if you can afford them) - they’ll just be built somewhere else.

Highlights from the CIBC “Metro Monitor” report:  Comparing 25 Metro Areas

  • Of the 25 cities 10 had negative Economic Activity Scores, with TO and Van City sliding and Halifax, Regina and Saskatoon rockin’ the top spots.
  • If I listed the bottom three cities ours wouldn’t be there - Windsor scored 22nd overall.
  • Windsor had the second slowest positive population growth - two cities, Saguenay and Thunder Bay had negative population numbers.
  • Windsor was 21st in employment growth - as many jobs as we have lost year over year London has lost more - they were the worst at number 25.
  • Unemployment…well, you know.
  • Full-time jobs as a share of employment - Windsor was 23rd.
  • Bankruptcies - Windsor leads in personal bankruptcies, we’re well behind Montreal in business failure rate we’re 10th highest.
  • Home sales were positive for Windsor but not by much - 13th for us.
  • The value of our homes is still going down - 22nd in average sale price.
  • We were positive and middle of the pack in non-residential building permits but our new home starts are still falling.

Windsor - Year Over Year

  • Our Economic Activity Index score  continues its downward trend - a trend that began with the new millennium.
  • Our population has increased but the rate is low, just 0.2%
  • We continue to lose jobs - unemployment keeps growing.
  • Of the jobs we have the proportion of full-time positions is getting smaller too.
  • Consumer bankruptcies jumped (44 / 10,000 to 62 / 10,000).  Business bankruptcies increased from 2008 to 2009 but they are still fewer than in 2007.
  • House sales are up in 2008 by 2.2% but housing starts continue downward.
  • Non-residential building permits have increased from last year’s value by 2%.

I must say, I was surprised that our population growth was still positive however, if the number of jobs keeps falling then we will cross-over into negative growth.  None of the other numbers were much of a shock for Windsor.  The Forest City, two hours east seems to be feeling some pain too and that is worrisome.  Sure manufacturing centres are suffering but London is more diverse economically.  There are a lot of bank/insurance jobs and regional headquarter type jobs in London and those are the kind of jobs, knowledge jobs, that are supposed to carry us forward.

Next year will see St. Clair College and the University taking out some high-value building permits.  Stimulus money putting laid-off trades people and construction labourers back on payrolls and that will be good for us.  The dark side is GM will shut down and if auto sales continue to stay down around 12 million new units sold there will be more “cost-saving initiatives” coming down the pike.

The University, the College and health care services may be the biggest economic drivers for Windsor in the next economy.  Unfortunately there is still a lot of junk from the old economy we need to cast aside.  For all the end of recession cheerleading out there - the spectre of depression still looms.  Based on the slide in Economic Index scores in those CIBC reports - we may just be stepping out of the frying pan…

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3 Readers left Feedback


  1. BBS on Friday, December 11, 2009 at 7:34 am reply Reply

    I’m willing to hazard a guess that the population growth is tied to Windsor’s location as a major border entry point into Canada with both the College and University adding somewhat as one of the few growth industries in the area.

  2. Mark Boscariol on Friday, December 11, 2009 at 11:33 pm reply Reply

    What people refuse to acknowledge is that with no projected job growth, there will be no population growth. This means that all policy that uses population growth projections are critically flawed.

    studies that project how much commercial space we’ll need, how much revenue will grow from new construction and many others. These studies are all based on projections that show Windsor growing to something like 250,000 by 2030.

  3. James on Saturday, December 12, 2009 at 7:37 pm reply Reply

    BBS - My guess is that most if not all of Windsor’s growth is due to Canadians. Our area is home to a diverse group of cultures and nationalities and likely new Canadians would be attracted to a city where they could connect to a network to help get established.

    Mark - Population growth is indicative of economic health and stability right? When the auto industry was kicking ass our population was growing rapidly. In the old paradigm “growth is good” and during that period of rapid growth we got all the studies that said we need more of this and these and those. The deniers cling to these studies as proof that we should keep building the same crap because when the “recovery” gains some traction we’ll be ready to grow again.
    I think that’s all bull shit but population growth / decline will still influence investment dollars.

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